Branding and Marketing for Coaches (Life, Health, Wellness)

Branding and Marketing for Coaches (Life, Health, Wellness)

Discover the complete roadmap to building a standout coaching brand that attracts aligned clients without feeling overwhelmed or salesy. Join “Branding and Marketing for Coaches (Life, Health, Wellness)” and learn how to create a soulful, strategic brand that reflects your authentic self.

Invest £333 in your coaching business future. That’s less than the cost of one high-end client, who could pay for this course many times over.

Unmute yourself. Build something real.

Branding and Marketing for Coaches (Life, Health, Wellness)Hi, I’m Pepi – branding strategist, marketing mentor, and champion for coaches who want to make an impact without losing their soul in the process.

For years, I’ve helped businesses build authentic brands and effective marketing systems. Now, I’m focused on empowering coaches like you to do the same.

The DP Framework is at the heart of my approach– a proven system I’ve developed and refined while working with my clients, including several established brands I currently support. This framework has consistently helped coaches transform their branding and marketing from overwhelming to streamlined, scattered to strategic, and forgettable to magnetic.

I created this course because I saw too many talented coaches struggling to attract clients, not because their coaching wasn’t exceptional, but because their branding and marketing didn’t do their gifts justice.

The truth? You don’t need to choose between being authentic and being strategic. You don’t need to feel overwhelmed by social media or uncomfortable with self-promotion. And you definitely don’t need to spend years figuring out what works through trial and error.

What makes me different? Through my DP Framework, I combine proven marketing strategies with soulful branding techniques. I also show you how to leverage AI tools like ChatGPT as your “smart sidekick” to save time without losing your unique voice.

My approach isn’t about following rigid formulas or becoming someone you’re not. It’s about amplifying who you already are and connecting with the clients who need exactly what you offer.

This course distills everything I’ve learned working with clients across industries into a clear, actionable roadmap specifically for coaches in the wellness, health, and life coaching spaces.

When you invest in this course, you’re not just getting marketing tactics—you’re getting access to the same DP Framework I use with my premium clients and a partner who understands the practical and personal sides of building a coaching business that feels aligned with your values.

Are you ready to build a brand and marketing system that works while you sleep? Let’s do this together.

BUILD YOUR BRAND AND MARKET WITH CONFIDENCE. Learn How to:

✅ BUILD A BRAND THAT FEELS LIKE YOU

Develop a personal brand that authentically reflects your values, mission, and energy.

✅ FIND YOUR PERFECT NICHE

Define your coaching specialty and ideal client without overthinking or second-guessing.

✅ CREATE OFFERS THAT SELL NATURALLY

Craft irresistible coaching packages that convert without feeling “salesy.”

✅ MASTER EMOTIONAL MARKETING

Use brand archetypes and storytelling to connect with your audience on a deeper level.

✅ DEVELOP A STRATEGIC MARKETING PLAN

Create your step-by-step marketing strategy with real-world examples.

✅ GROW YOUR SOCIAL MEDIA PRESENCE

Master LinkedIn, Instagram, and YouTube to build your audience and visibility.

✅ LEVERAGE AI WITHOUT LOSING AUTHENTICITY

Save time with AI tools like ChatGPT while maintaining your unique voice.

Branding and Marketing for Coaches (Life, Health, Wellness). Heresy Consulting. Laurence Barrett testimonial.

 

Who Should Take This Course? 

smart marketing with examples

This Course IS For You If:

  • You’re a coach (or aspiring coach) who wants to build a brand that feels real

  • You want a strategic marketing plan that doesn’t drain your energy

  • You’re ready to show up authentically on social media and connect with your dream clients

  • You want to leverage storytelling, visual branding, and smart tools to grow your presence

  • You’ve tried piecing things together from free content and want a clear path that works

This Course is NOT For You If:

  • You’re looking for a shortcut without doing foundational work

  • You don’t want to explore branding, values, or storytelling

  • You aren’t open to learning new platforms or tools

  • You’re not interested in building a coaching business online

By the End of This Course, You Will

  • Have a brand identity that’s aligned, magnetic, and fully YOU
  • Know exactly who you serve, what problem you solve, and how to communicate that clearly
  • Create content that resonates—and converts views into calls
  • Build a consistent presence across LinkedIn, Instagram, and more
  • Use AI and marketing tools to plan and grow without burnout
  • Confidently share your voice, offers, and purpose with the world

What you get

Your investment includes:

  • 14 comprehensive lessons (70+ topics)
  • 2 bonus modules on WordPress and AI tools
  • Lifetime access to all future updates
  • The complete DP Framework worksheet
  • Marketing Notion templates worth £30
  • Second Brain Notion template worth £49

Frequently Asked Questions

HOW LONG WILL I HAVE ACCESS?

Lifetime access! Once you enroll, the course and all future updates are yours forever.

You must log in to your account here. Go to the courses section and choose this course. Follow the lessons and enjoy!

IS THIS RIGHT FOR NEW COACHES?

Absolutely! This course is designed for both new and established coaches who want to build or refine their brand and marketing strategy.

DO I NEED TECHNICAL SKILLS?

Not at all. Everything is broken down into clear, actionable steps, even if you’re new to branding, marketing, or online platforms.

WHAT’S YOUR REFUND POLICY?

Due to the digital nature of this course, all sales are final. If you have questions before purchasing, please get in touch with me directly.

HOW IS THE COURSE DELIVERED?

The course is delivered through an easy-to-navigate online platform, which includes video lessons, worksheets, and Notion templates that can be accessed anytime.

Ready to Build a Coaching Brand That Attracts Your Ideal Clients?

Stop struggling with unauthentic marketing. Join now and transform your coaching practice with strategic branding that reflects your true self.

Course Content

Welcome to the course!
2 Topics
Why Branding & Marketing Should Matter for Coaches
Introduction to the DP Framework for Building & Strategy
Build Your Personal Brand First
8 Topics
Understand your brand
Your brand looks: colors & typography
Your brand vibes: logo & voice
Your brand’s guide (to be on point)
Understanding your competitors (a must!)
Your business vision
Why authenticity is key
Your value proposition
Clarify Your Coaching Identity
6 Topics
Understanding the different coaching business models
Understanding that you’re the product as a coach
Finding your perfect coaching niche
Who is your ideal client?
Understanding your client’s pain points
What is your ideal coaching persona?
Craft Your Coaching Offer
3 Topics
Define your coaching offer
Your coaching offer should pop up: structure & differentiation
Copy or how to describe your coaching offer
Jungian Archetypes & Community Journey
7 Topics
A Jungian approach to marketing (you need it!)
Is your brand a freedom-seeking archetype?
Is your brand a leave-a-legacy archetype?
Is your brand a connection-hub archetype?
Is your brand a nurturing archetype?
Discover your audience personas
Funnels: help your audience into a Hero’s Journey
Design Your Marketing Plan
4 Topics
Setting up your brilliant marketing plan
Setting up your SMART objectives
Finding your voice: your strong marketing message
Choosing the right marketing channels for you
Email Marketing for Coaches
5 Topics
Introduction to email marketing
Building an email list as a coach
Automated and manual email campaigns
Open rates depend on your copy
What are lead magnets
LinkedIn for Coaches
6 Topics
Your LinkedIn profile is your billboard (optimize it!)
Short storytelling for your perfect LinkedIn Bio
LinkedIn content strategy (posts, articles, newsletters)
Building authority through quality content and engagement
Being ethical generating leads
Example profiles from cool coaches on LinkedIn (inspiration)
Instagram for Coaches
6 Topics
Setting up your high-impact business profile
Visual branding (yes, on videos, too!)
Reels and short-form video without cringe
IG is daily connection
Instagram DM tactics that will help you convert
Example profiles from cool coaches on Instagram (inspiration)
Youtube for Coaches
4 Topics
Starting a Youtube channel as a coach
Keyword research for success
Your Youtube content strategy
Example profiles from cool coaches on Youtube (inspiration)
Your Site & Content Marketing
6 Topics
Creating your static page and your blog
Content tactics to sell and create a community
On “liquid Google”
On SEO, GEO, AI Optimization
Research keywords to be seen
Example sites from cool coaches (inspiration)
Powerful & Local Marketing Tactics
4 Topics
Word of mouth
Blessed referrals
Don’t forget local marketing
Press releases
Optimize Your Time & Grow
2 Topics
Understanding what to outsource
You should be a time management superhero
Scale with Multiple Income Streams
3 Topics
Consider e-learning as an income stream and marketing tactic
Consider webinars to expand your offer
BONUS: WordPress for Coaches
3 Topics
Creating your site on WordPress
Using LearnDash for your coaching courses
Optimizing for all devices: desktops, tablets and mobile phones
BONUS: How to Use AI to Aid Your Brand (Not as a Substitute!)
3 Topics
How to use AI for brainstorming
How to use AI for helping you create content
AI tools to help you with content and strategy
BONUS TOOLKIT
4 Topics
Social Media Notion template for coaches
Notion Second Brain template for coaches
The Full DP Framework Worksheet
Brand Archetype, Guide, and Other Examples
BONUS: Mini Workshops & Accountability Group Calls
1 Topic
Mini Workshops & Accountability Group Calls 2025