Course Content
Welcome to the course!
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2 Topics
Why Branding & Marketing Should Matter for Coaches
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Introduction to the DP Framework for Building & Strategy
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Build Your Personal Brand First
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8 Topics
Understand your brand
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Your brand looks: colors & typography
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Your brand vibes: logo & voice
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Your brand’s guide (to be on point)
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Understanding your competitors (a must!)
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Your business vision
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Why authenticity is key
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Your value proposition
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Clarify Your Coaching Identity
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6 Topics
Understanding the different coaching business models
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Understanding that you’re the product as a coach
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Finding your perfect coaching niche
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Who is your ideal client?
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Understanding your client’s pain points
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What is your ideal coaching persona?
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Craft Your Coaching Offer
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3 Topics
Define your coaching offer
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Your coaching offer should pop up: structure & differentiation
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Copy or how to describe your coaching offer
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Jungian Archetypes & Community Journey
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7 Topics
A Jungian approach to marketing (you need it!)
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Is your brand a freedom-seeking archetype?
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Is your brand a leave-a-legacy archetype?
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Is your brand a connection-hub archetype?
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Is your brand a nurturing archetype?
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Discover your audience personas
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Funnels: help your audience into a Hero’s Journey
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Design Your Marketing Plan
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4 Topics
Setting up your brilliant marketing plan
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Setting up your SMART objectives
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Finding your voice: your strong marketing message
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Choosing the right marketing channels for you
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Email Marketing for Coaches
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5 Topics
Introduction to email marketing
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Building an email list as a coach
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Automated and manual email campaigns
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Open rates depend on your copy
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What are lead magnets
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LinkedIn for Coaches
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6 Topics
Your LinkedIn profile is your billboard (optimize it!)
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Short storytelling for your perfect LinkedIn Bio
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LinkedIn content strategy (posts, articles, newsletters)
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Building authority through quality content and engagement
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Being ethical generating leads
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Example profiles from cool coaches on LinkedIn (inspiration)
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Instagram for Coaches
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6 Topics
Setting up your high-impact business profile
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Visual branding (yes, on videos, too!)
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Reels and short-form video without cringe
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IG is daily connection
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Instagram DM tactics that will help you convert
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Example profiles from cool coaches on Instagram (inspiration)
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Youtube for Coaches
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4 Topics
Starting a Youtube channel as a coach
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Keyword research for success
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Your Youtube content strategy
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Example profiles from cool coaches on Youtube (inspiration)
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Your Site & Content Marketing
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6 Topics
Creating your static page and your blog
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Content tactics to sell and create a community
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On “liquid Google”
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On SEO, GEO, AI Optimization
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Research keywords to be seen
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Example sites from cool coaches (inspiration)
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Powerful & Local Marketing Tactics
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4 Topics
Word of mouth
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Blessed referrals
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Don’t forget local marketing
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Press releases
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Optimize Your Time & Grow
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2 Topics
Understanding what to outsource
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You should be a time management superhero
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Scale with Multiple Income Streams
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3 Topics
Consider e-learning as an income stream and marketing tactic
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Consider writing a book to uplift your status and market yourself better
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Consider webinars to expand your offer
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BONUS: WordPress for Coaches
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3 Topics
Creating your site on WordPress
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Using LearnDash for your coaching courses
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Optimizing for all devices: desktops, tablets and mobile phones
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BONUS: How to Use AI to Aid Your Brand (Not as a Substitute!)
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3 Topics
How to use AI for brainstorming
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How to use AI for helping you create content
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AI tools to help you with content and strategy
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BONUS TOOLKIT
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4 Topics
Social Media Notion template for coaches
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Notion Second Brain template for coaches
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The Full DP Framework Worksheet
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Brand Archetype, Guide, and Other Examples
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BONUS: Mini Workshops & Accountability Group Calls
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1 Topic
Mini Workshops & Accountability Group Calls 2025
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Hi, I’m Pepi – branding strategist, marketing mentor, and champion for coaches who want to make an impact without losing their soul in the process.


