The DP Framework – Branding and Marketing Core System

Description

Finally! A branding and MARKETING system that doesn’t drown you in fluff. 

The DP Framework Core System is what I personally use with all my clients (and that they love).

The DP Framework is your brand’s home base —a strategic, visual map that brings clarity to your message, niche, and coaching offers. It’s the exact framework used inside the Branding & Marketing for Coaches course — now available as a standalone tool.

Whether you’re rebranding, refining, or building your coaching business from scratch, this system will help you sort through the chaos and turn your ideas into a crystal-clear strategy.

No jargon. No long-winded theory. Just one powerful system to bring your brand together.

What’s included?

This version is for coaches and consultants who want the framework only, without the walkthrough or course materials.

You’ll get an editable Google Sheet

What’s included?

This version is for coaches and consultants who want the framework only, without the walkthrough or course materials.

You’ll get instant access to a Google Sheet packed with 8 essential grids that bring clarity to your brand, offer, and strategy:

✅ Your Brand Grid

Lay the foundation for a brand that feels aligned and unforgettable.

• Define why your brand exists

• Clarify your “why now” moment

• Articulate what you believe in

• Map where your brand is heading

Most solo coaches skip this part. Yet, this grid helps you connect purpose to positioning in a way clients actually feel.

✅ The Competitors Grid

Escape the comparison trap and move into strategic differentiation.

• Map your competitors’ positioning

• Identify your unique edge

• Spot messaging gaps you can confidently claim

No more doom-scrolling. You’ll know exactly where you stand and why that’s a powerful advantage.

✅ The Product Grid

Design a signature offer that sells — clearly, confidently, and without underpricing.

• Define your core offer

• Break down deliverables, benefits, and outcomes

• Position it within your larger offer ecosystem

This tab alone will improve how you talk about (and sell) what you do.

✅ The Brand Strategy Grid

Turn identity into action with a brand language map.

• Choose words that feel like you

• Identify off-brand phrases to avoid

• Define your energetic tone and brand “feel”

Use this grid as your content compass. You’ll never wonder “what should I say?” again.

✅ The Audience Journey Grid

Map how strangers become superfans step by step.

• Clarify the client journey from discovery to transformation

• Align messaging with decision-making stages

• Spot where leads may be falling off

Simplifies your marketing and helps you scale with purpose, not panic.

✅ The Online Strategies Grid

Focus your efforts on what works and ditch the rest.

• Select the right channels for your brand (Instagram, LinkedIn, blog, etc.)

• Plan your content by platform

• Tie strategy directly to your business goals

No more “posting just to stay visible.” This tab helps you act with intention.

✅ The LinkedIn Grid

Write a profile that speaks for you and gets noticed.

• Refine your headline, summary, and featured section

• Align it with your brand message

• Spark more relevant connections

Use this to attract aligned clients and collaborators without having to rewrite your bio every week.

✅ The Example Grid

Your plug-and-play weekly content planner. This tab gives you an example social media posting grid with:

• A full week of content themes (6 posts/week)

• Ready-to-use post ideas and captions

• Clear CTAs tied to brand goals (credibility, connection, lead gen, etc.)

You get the idea of how to do it yourself, and you can use the example as it is (adapting its contents).

Who it’s for

This framework is made for:

• Coaches, consultants, and solo founders with ideas but no clear brand container

• Creatives and service providers refining their message

• Anyone tired of having 17 docs with no central brand strategy

It’s especially helpful if:

• You’ve worked with clients but still feel your brand is “blurry”

• You want a tool that evolves with your business

• You’re DIY-ing your brand, but don’t want to start from a blank page

What this is NOT

🚫 A branding course
🚫 A Canva logo kit
🚫 A content calendar

This is a core strategic tool. It helps you organize the foundational layers of your brand and offers in a way that actually makes sense (and sells).

What coaches are saying

Get Instant Access Now

This is your shortcut to clarity, structure, and smarter growth.

• Buy now and get immediate access to the editable DP Framework (Core System)
• No fluff. No filler. Just the brand clarity you’ve been craving

Frequently Asked Questions

Do I need to be an established coach to use this?

Not at all. The DP Framework works for both new and seasoned coaches. If you’re just starting out, it will help you get clear from the very beginning. If you’re more experienced, it’ll help you tighten your positioning, message, and offer structure.

What exactly do I get when I purchase this?

You’ll get access to an editable Google Sheet with 8 structured tabs:

✅ Your Brand
✅ Your Competitors
✅ Your Product
✅ Brand Strategy
✅ Audience Journey
✅ Online Strategies
✅ LinkedIn
✅ Example Grid (weekly posting content)

Each one is designed to help you align your message, audience, and offer in one place.

Is this just a branding template?

No — this is a business clarity system, not a design tool. It helps you articulate your brand values, refine your niche, organize your offers, and create a content strategy that fits your coaching business.

Do I need any extra tools?

Nope — just a Google account to access and edit the sheet. It’s fully hosted online and ready to duplicate for your own use.

Do I get a video walkthrough?

Not with the Core System. This version is for self-starters who want the framework alone.

If you’d like strategic guidance and explanations, check out the Pro System with walkthrough videos version here or explore the full course.

Is this included in your full Branding & Marketing for Coaches course?

Yes — the full course includes the DP Framework, video training, strategic lessons, and bonus resources. If you’re looking for full support, structure, and examples, the course might be a better fit.

You can join Branding and Marketing for Coaches here.

I already purchased your full course. Do I need this?

No — you already have access to everything inside the course, including the framework, walkthrough video, and all related materials.

Ready to Bring Clarity to Your Coaching Brand?

Stop second-guessing your niche, your message, or your offer. The DP Framework gives you the structure to build a brand that speaks clearly, sells confidently, and grows sustainably without the overwhelm.