Marketing KPIs = Sales! How to Craft the Perfect UVP

Your marketing KPIs should be your sales. But, how can you ensure your sales are sky-high instead of non-existent? If you’re a life coach, wellness coach, or heart-centered entrepreneur, you’ve probably felt it:

“There are so many coaches out there… How do I stand out?”
“What makes me different?”
“Why would someone choose me?”

These questions point to one thing: your value proposition.

And crafting a unique value proposition (UVP) is the difference between blending in and boldly attracting clients who say,

“YES—this is exactly what I’ve been looking for!”

A well-crafted UVP will help you bring up sales and your marketing KPIs. But, first…

What is a Unique Value Proposition (UVP)?

Your Unique Value Proposition is the clear, specific promise you make to your ideal clients.

Your UVP is your promise to your clients.

It tells them:

What transformation you help them achieve,
How you do it differently from others,
And why they should choose you over the next coach on Instagram.

Your UVP sits at the heart of your brand, messaging, and marketing.

Without it? Your coaching offer is just background noise in an overcrowded industry.

Why Most Coaches Get It Wrong

Let’s be honest. Most UVPs out there sound like:

“I help people live their best lives.”
“I guide women to wellness.”
“I empower people to reach their potential.”

They’re sweet. But also pretty generic. And, let’s face it, forgettable.

But why is that? Well, because:

They speak to everyone, which means they talk to no one.
They describe what coaching is, not what transformation the client gets.
They lack proof, specificity, and personality.

If your potential client is struggling, burnt out, anxious, or directionless, they won’t connect with airy words. They’ll connect with clarity.

ONE Formula for a Magnetic UVP

One formula that can help you write a good UVP to up your marketing KPIs game is this one:

I help [WHO] go from [PROBLEM] to [RESULT] using [METHOD].

WHO – Your ideal client. Be as specific as possible. (e.g., new moms, busy professionals, millennial women with anxiety)
PROBLEM – What they’re struggling with.
RESULT – What they actually want (and what your coaching gives them).
METHOD – Your unique flavor, system, or style of coaching.

Add a personality punch!

Inject your values, tone, or identity into your statement to make it unmistakably you.

Time to brainstorm your UVP

Here’s how you can craft a great UVP. Need a nudge? Join Branding and Marketing for Coaches:

Know your niche first

Your UVP must reflect a specific group of people with particular needs. Ask yourself:

Who do I love helping the most?
What are they struggling with?
What language do they use to describe that struggle?

You’re not here to save the world but to guide your people.

Map the journey

What journey do you take your clients on?

From self-doubt to self-trust
From burnout to balance
From chaos to clarity
From “I’m not ready” to “Let’s do this”

The bigger the contrast, the more powerful the UVP. But remember: it has to be real.

Highlight your signature method

What makes your approach different?

Your coaching style?
Your tools (breathwork, journaling, CBT)?
Your lived experience?
Your hybrid framework?

This “secret sauce” makes your coaching feel personal and premium.

Write your sentence

Now pull it together:

I help [ideal client] go from [pain] to [result] using [method].

Say it out loud. How does it sound? Not good enough? Trim the fluff. Add flair.

Then put it:

On your Instagram bio
At the top of your website
In your pitch emails
At the start of every content piece

Where can you use your UVP?

Your UVP isn’t just a cute phrase. It becomes the foundation of your:

Website copy
LinkedIn bio
Email signature
Sales pitches
Content strategy
Offer page
Instagram profile
Lead magnet and funnel

When your message is clear, clients feel seen. And when they feel seen, they book discovery calls, join your list, and eventually say:

“I knew you were the one the moment I read your bio.”

Don’t tell. Show Them!

Words are great, but sometimes, sales work better when you show them content without being salesy. How? Internalize your UVP and record some shorts to share online. Share pills of knowledge with your audience and show them YOU. I’m not talking about sharing with a call to action, but just sharing something valuable that aligns with your UVP.

Clarity and confidence are key here. That’s the power of a strong UVP.

join branding and marketing for coaches

If you want help defining your niche, clarifying your message, crafting your offer, and designing a complete marketing plan, my course is precisely what you need.