Branding & Marketing for Coaches: Build Your Dream Business

Are you a coach or wellness expert ready to build a magnetic brand, market yourself authentically, and create a business that truly reflects your values? You’re in the right place.

I decided to share all my knowledge in my new course, “Branding and Marketing for Coaches.” Why? Most of my clients are coaches, and I’ve been helping them with pain points that you most likely have as well. So, I’ve crafted this for you to succeed online.

If you’re starting or looking to refine your strategy, this course helps you clarify your identity, attract your dream clients, and build a sustainable business with confidence and joy.

SPECIAL OFFER: Save £100 During Pre-orders

For a limited time, early birds can secure the entire course for £100 off the regular price. If you’ve been hesitant about investing in your coaching future, this is your sign to say YES.

Use the coupon d0bb4481e2bbCOACH until June 26 @10:00 (UK time)

What You’ll Get Out of This Course

You’ll walk away with what you need to pop out online:

• A personal brand that stands out and speaks directly to your audience

• A clearly defined coaching niche that feels aligned with your strengths

• A magnetic coaching offer that differentiates you from the crowd

• Confidence in marketing yourself online (without being salesy)

• Strategic know-how to use platforms like LinkedIn, Instagram, YouTube, and email marketing

• Notion templates to simplify your workflow and organize yourself

• Insights into using Jungian archetypes to connect and present yourself with a cohesive presence

• A path to scale your business with e-learning

Whether you’re a life coach, health coach, spiritual guide, or creative entrepreneur, this course will give you the structure and inspiration you need to move forward confidently.

So, What’s Inside?

Let’s go behind the scenes. Here’s exactly what’s waiting for you inside the course:

A warm welcome

Start with a warm welcome and orientation to help you get the most out of your learning journey.

Why Branding & Marketing Should Matter for Coaches

A foundational module to help you understand why coaches can’t skip branding. It’s not just about looking pretty; it’s about creating trust and credibility. Are you ready for it?

Build Your Personal Coaching Brand

Learn how to design a brand that reflects your values, attracts your audience, and keeps your message consistent. In this lesson, you’ll understand your brand, values, and your value proposition. This will taint everything else we’ll do during the course.

• Understand your brand

• Your brand looks: colors & typography

• Your brand vibes: logo & voice

• Your brand’s guide (to be on point)

• Understanding your competitors (a must!)

• Your business vision

• Why authenticity is key

• Your value proposition

Clarify Your Coaching Identity

Before you market yourself, you need clarity about who you are and who you’re serving. This is essential so you’re in the right place, fishing for the right clients.

• Understanding different coaching business models

• Understanding that you’re the product

• Finding your perfect coaching niche

• Who is your ideal client?

• Understanding your client’s pain points

• What is your ideal coaching persona?

Craft Your Coaching Offer

Design an irresistible offer that solves your client’s problem and communicates value clearly.

• Define your coaching offer

• Structure & differentiation: make your offer pop

• Copy: How to describe your coaching offer with impact

Jungian Archetypes & Community Journey

Leverage deep psychology and storytelling to attract clients who resonate with your values. Also, choose your archetype(s) and always show a cohesive and consistent image wherever you are (online and offline).

• A Jungian approach to marketing (you need it!)

• Is your brand a freedom-seeking archetype?

• Is your brand a leave-a-legacy archetype?

• Is your brand a connection-hub archetype?

• Discover your audience personas

• Funnels: help your audience into a Hero’s Journey

Design Your Marketing Plan 

Put together a strategy that works for you, not against you.

• Setting up your brilliant marketing plan

• SMART goals that actually keep you moving

• Finding your voice: a strong marketing message

• Choosing the right marketing channels for YOU

Email Marketing for Coaches

Email is still the highest-converting tool. This lesson will help you use it wisely.

• Intro to email marketing

• Building an email list

• Automated & manual campaigns

• Open rates depend on your copy

• What are lead magnets?

LinkedIn for Coaches

Use the world’s biggest professional network to grow your authority and client base. This is your billboard. Hence, it’s very important to appear here on point so that you won’t miss any opportunity.

• Optimize your profile

• Short storytelling for your LinkedIn Bio

• LinkedIn content strategy (posts, articles, newsletters)

• Build authority with engagement

• Be ethical while generating leads

Instagram for Coaches

Learn how to build a visual brand that creates real connection (and conversions).

• Set up your high-impact business profile

• Visual branding for static posts & reels

• Reels without the cringe

• Instagram = daily connection

• Instagram DM tactics that convert

YouTube for Coaches

If you’re more chatty than “wordy,” creating a YouTube channel is a good option—but only if you’re ready to put in the effort.

• Starting a YouTube channel as a coach

• Keyword research for success

• YouTube content strategy

Your Site & Content Marketing

Turn your site into your home base and your blog into a trust-building machine.

• Creating your static page and blog

• Content tactics to sell and build community

• Understanding SEO and Google’s “liquid” mindset

• Keyword research to get found

Powerful & Local Marketing Tactics

Not everything happens online! Local marketing can amplify your reach.

• Word of mouth

• Blessed referrals

• Don’t forget your local audience

• Press releases

Optimize Your Time & Grow

Let go of overwhelm and step into your role as CEO of your coaching business.

• What to outsource

• Time management superhero hacks

Scale with Multiple Income Streams

You’re not just a coach. You’re a brand. It’s time to scale up.

• Create e-learning as an income & marketing tool

• Write a book to boost your credibility

• Host webinars to expand your offer

BONUS: WordPress for Coaches 

Need a website and don’t have a budget to hire someone to do it for you? Here’s a quick start to get online fast.

• Create your site with WordPress

• Use LearnDash to create coaching courses

• Optimize for all devices

BONUS TOOLKIT

Tools to make everything easier (and prettier!).

• Marketing Notion template for coaches

• Notion Second Brain to organize everything

Why I Created This Course

I know firsthand how confusing and overwhelming branding and marketing can be, especially for coaches. I’ve noticed that some topics appear repeatedly, so I decided to create a course specifically for you.

You’ll learn how to market with heart, build a brand that reflects your purpose, and feel confident selling your offers without burning out or losing yourself in the process.

Enroll + Save £100

Click here to enroll now and lock in your £100 pre-order discount.

Use the code d0bb4481e2bbCOACH before June 26 @10:00 (UK time) to get your discount.

This is your chance to take your brand seriously, start showing up confidently, and attract the clients you’ve been dreaming about.

Don’t wait. This offer won’t last forever!