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Surviving the AI Shift: A Look at Marketing’s Future and Job Security

Surviving the AI Shift

How can we survive this shift during the AI Revolution when even Google is casually axing 30,000 human jobs like it’s pruning a bonsai tree? What happened to our job security sense? Is it gone for good?

Google’s Cutthroat AI Overhaul – Next Chapter in The AI Revolution

Google has decided to swap out its ad sales humans for AI. The same people who helped you navigate the labyrinth of online advertising are now getting their pink slips courtesy of algorithms that probably don’t even enjoy coffee breaks. These AI tools aren’t just good; they’re “we-don’t-need-humans-anymore” good. They’re churning out marketing ideas and ad copy with the kind of ruthless efficiency that makes Wall Street sharks look like guppies.

Any jitters yet? Keep reading!

Generative AI: The Great Job Shuffler

Generative AI is reshaping jobs in lightspeed. Sure, some jobs like nursing and cooking are sitting pretty for now, but if your work involves staring at a screen all day like me, you might want to start buddying up with AI.

Doctors, lawyers, and software engineers – the high-flyers of the salary world – are riding the AI wave like pros. They’re using AI to work smarter, not harder, which is great for them but not so fantastic for the income inequality gap. (Meh!)

The AI Skills Smorgasbord

When it comes to skills, AI is pickier than a toddler at dinnertime—driving a truck or fixing a leak? AI couldn’t care less. Crunching numbers or drafting legal documents? AI is all over that, like a kitty on catnip. The result? Nearly every job will get a touch of AI magic, whether it likes it or not.

(I can see you roll your eyes through this screen!)

New AI Job Titles

But don’t despair yet. While AI might be shoving some jobs off the cliff, it’s also creating new ones. Say hello to AI prompt engineers and AI auditors. But let’s not kid ourselves – these fancy new jobs might not be the saving grace for everyone, especially if your current gig is more hands-on and less silicon-based.

AI Evolution or Revolution?

Remember when calculators were supposed to turn us all into math geniuses? Yeah, not so much. But they did change how we approached math. Similarly, AI isn’t here to steal jobs in a grand heist but to evolve them. For some, that means more time to focus on the human side of work – less paperwork, more people work.

Employers, it’s over to you. This AI evolution needs a helping hand, and you’re up to bat. It’s not just about keeping your business afloat; it’s about ensuring your employees aren’t left treading water.

The Ethical Tightrope

What about the ethical circus act we can’t ignore? The AI job shuffle could widen the gap between the haves (AI-augmented high earners) and the have-nots (those whose jobs AI can’t jazz up). The key to balancing this act? Make sure everyone gets a ticket to the AI benefits show, regardless of their background.

What’s Next? Embrace AI or Get Left Behind

The AI train is leaving the station and picking up speed. Your best bet? Get on board, learn the ropes, and figure out how you or your dream job can ride the AI wave. Because let me tell you, clinging to the past in this AI-driven future is about as effective as using a typewriter to send a text message.

Don’t worry! I’ve got you covered! Check my new book, “You Lost Your Job. Now What? Surviving the AI Shift,” available for pre-order now (at a lower price). It’s your guide to not just surviving but thriving in this AI revolution. Whether you’re curious about AI, unemployed, a new grad student,  or a seasoned tech veteran, this book is your roadmap to navigating the new job market landscape with AI as your co-pilot.

Can’t wait? Join AI Prompting for Job Hunters & Job Seekers (using ChatGPT)

Pre-order Now: You Lost Your Job. Now What? Surviving the AI Shift